{"id":133,"date":"2018-07-27T16:53:10","date_gmt":"2018-07-27T16:53:10","guid":{"rendered":"http:\/\/wpenglish-staging.whc.ca\/?page_id=2"},"modified":"2018-08-07T15:40:10","modified_gmt":"2018-08-07T20:40:10","slug":"home","status":"publish","type":"page","link":"https:\/\/wp311830.wpdns.ca\/fr\/home\/","title":{"rendered":"Home"},"content":{"rendered":"
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Visitor's Very First Impression
<\/b>Write a Title That Grabs Them<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0This subtitle area is used to create a quick summary of what the site is about and garner interest in exploring it. Place primary keywords in the title and secondary keywords here.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tA Call to Action (CTA): What is the main action a visitor should take? (keep it very short, unlike this \ud83d\ude42 )<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"\"<\/figure>

Main Product or Service<\/h2>

What is your biggest seller or service? People want to find it fast so mention it here.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCTA Ex: Be in the Know<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\"\"<\/figure>

2nd Product or Service<\/h2>

Not your most popular but a product or service that provides value to a visitor. They might of come for the main product but this second one will give them an extra reason to stay.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCTA EX: Get it for Less!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\"\"<\/figure>

3rd Product or Service<\/h2>

Finish the triple hit combo by engaging with people's natural curiosity. You want the average visitor to go \"hmm what is this about?\". Could be a product\/ service\/ blog article or the story of your business. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCTA Ex: Discover Awesomness<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Hi! Great to See You!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Now you can go into why this site is what they are looking for! The average person spends about 15 seconds on a new site before deciding to stay or leave. So make it short and easy to read while trying to answer<\/p>

  • Why does this site exist (your are offering a solution to something!)?<\/li>
  • What makes your company\/product\/service unique\/ crazy awesome?<\/li>
  • Who is this site for?<\/li><\/ul>

    Show them your human side! People want professionalism but they also prefer dealing with humans rather than faceless companies.\u00a0<\/p>

    Don’t get bogged down! You’re going to do great!<\/strong> This is a short pitch and maybe you will only hit your stride after writing your first or second service\/product page. You can always come back and change it. Even Margaret Atwood doesn’t get an intro right the first time!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Visitor’s Very First ImpressionWrite a Title That Grabs Them \u00a0This subtitle area is used to create a quick summary of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-133","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/wp311830.wpdns.ca\/fr\/wp-json\/wp\/v2\/pages\/133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp311830.wpdns.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wp311830.wpdns.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wp311830.wpdns.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wp311830.wpdns.ca\/fr\/wp-json\/wp\/v2\/comments?post=133"}],"version-history":[{"count":7,"href":"https:\/\/wp311830.wpdns.ca\/fr\/wp-json\/wp\/v2\/pages\/133\/revisions"}],"predecessor-version":[{"id":370,"href":"https:\/\/wp311830.wpdns.ca\/fr\/wp-json\/wp\/v2\/pages\/133\/revisions\/370"}],"wp:attachment":[{"href":"https:\/\/wp311830.wpdns.ca\/fr\/wp-json\/wp\/v2\/media?parent=133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}